Want to see more behavior? Consider institutional-level positive reinforcement

Abstract In their review of 160 articles in the Journal of Contextual Behavioral Science (JCBS), Newsome, Newsome, Fuller & Meyer (2019) argued prior JCBS authors have disproportionately relied on self-report measures to the neglect of more overt measures of behavior. I agree that increasing the frequency of more overt behavioral measures of behavior could potentially improve the quality of the scholarship within JCBS. To encourage these changes, we might consider a fuller analysis of the factors maintaining the status quo, and further discuss the practical ways we might reinforce the behaviors we desire among our fellow scientists.